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Neutrogena’s first TikTok campaign is debunking skincare myths while educating young consumers with science-backed tips.

Sep 17 2021

Neutrogena’s first TikTok campaign is debunking skincare myths while educating young consumers with science-backed tips. YPulse told you about #SkinTok and how young consumers are boosting sales for skincare products from brands like The Ordinary and CeraVe. Now, Neutrogena is leaning into TikTok’s skincare culture with its “SkinU” campaign, taking an educational, classroom-like approach to skincare health and myths. Content for the campaign stems from conversations with Neutrogena’s resident scientists and select TikTokers known for their skincare background. Neutrogena also held a contest in late August where users could submit video applications to serve as brand ambassadors and win $5,000. Winners will receive a virtual one-on-one lesson with Neutrogena scientists. YPulse’s recent beauty and personal care research shows that 61% of young females spend more money on skincare products than makeup, signaling how Gen Z and Millennials are prioritizing their skin’s health more than ever during the pandemic. (Marketing Dive)