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Sports startup Overtime is launching a college athlete creator studio.

Aug 12 2021

Sports startup Overtime is launching a college athlete creator studio. Overtime is committing $1 million to NIL deals with college athletes, and USC football player Ceyair Wright (who starred in Space Jam: A New Legacy) is the first to work with Overtime’s studio. Wright will star in Dual Threat, an upcoming Overtime series focusing on Wright’s life during his last few months of high school as he prepared for Space Jam: A New Legacy and his transition to college. More high profile college athletes are also in talks with Overtime about creator-based content like short- and long-form video series, podcasts, apparel, and brand sponsorship opportunities. YPulse’s Scouting Next Gen Sports Fans trend data shows 63% of 13-39-year-olds consider themselves sports fans, and partnering with young athletes is a huge opportunity for brands to authentically engage with them. (Deadline)