Meanwhile, Kool-Aid and Puma are teaming up on an apparel and footwear line. Following several brands that have released food and bev merch this summer, Kool-Aid and Puma are making their mark on the trend with a splashy (and nostalgic) merch collection. The exclusive line includes a white hoodie and complimentary tie-dye tees that feature the iconic Kool-Aid smiley face printed on the front and a low-top collection featuring the clyde, suede, and wild rider style of Puma sneakers. For kids who flaunt the Kool-Aid meets Puma looks this back-to-school season, it’s safe to say their Kool-Aid Jammers won’t be the only thing their friends are eying at lunch time. (AdAge)
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