Loverboy Spritz is teaming up with athleisure brand Terez for an exclusive apparel collection. The canned cocktail brand (created by Amanda Batula, a cast member on Bravo’s reality show Summer House) is joining the growing list of food and bev brands making merch with a retro-chic activewear collection in partnership with Terez, and is “designed to bring health-conscious enthusiasts” together according to the two brands. Fans can choose from two matching athleisure ‘fits including a purple palm tree set and an apricot sunset collection—both of which come with matching sports bras and can be paired with a ‘90s inspired windbreaker—along with shorts designed with Loverboy cans and a bright-yellow zip-up hoodie. Loverboy’s buzzy marketing via its one-of-a-kind clothing lines is helping it stand out in the crowded canned cocktail space and reach health-conscious drinkers. (AdAge)
