Video streaming app droppTV is changing the way viewers interact with music videos. Online shopping is getting an upgrade with droppTV—a shoppable video streaming app that lets viewers shop pieces they see in music videos. The app’s proprietary technology IDs and tags the products that are featured inside its music videos, meaning users can tune into droppTV, watch clips from their favorite artists, and shop their style without having to leave the app. Artists and brands can partner with droppTV to offer exclusive products as well, helping artists connect directly with fans while giving them an exclusive shopping experience. YPulse’s shopping and retail research shows that 77% of Gen Z and 82% of Millennials are regularly shopping online via websites, mobile apps, social media, and/or livestreams, and merging music with fashion could be a boon for engaging with next gen shoppers. (HYPEBEAST)
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