McDonald’s is making its next move in the Famous Orders game. Following its successful collabs with Travis Scott and K-pop global superstars BTS, McDonald’s is back for another celebrity meal with rapper Saweetie. U.S. consumers can order the Saweetie meal starting August 9, which includes a Big Mac, four-piece chicken McNuggets, medium fries, medium Sprite, Tangy BBQ Sauce, and “Saweetie ‘N Sour” sauce. McDonald’s also notes that the meal’s packaging will reflect Saweetie’s style. Partnering with celebrities for its Famous Orders promotion has helped “speak to a new generation in authentic ways,” according to McDonald’s CEO, and YPulse’s influencers and celebrities research shows food collabs are the top type of influencer branded content young people want to see. (Business Insider)
