Brands and retailers are leaning into “travel-at-home” messaging. With pandemic uncertainty looming, retailers and travel-focused brands are using “globally inspired” and dual-purpose goods to show consumers how to make their homes the ultimate destination. Walmart launched travel-inspired wines via its Winemakers Selection Reserve Series; Target partnered with bohemian home furnishings brand Jungalow for a Jungalow meets Opalhouse furniture and decor line; Away and Paravel both launched their own dual-purpose packable bags lines that can be used for travel or in the home. YPulse’s No Place Like Home trend data shows that 78% of young people are trying to make their home a nicer place to spend time because of COVID-19, and the homebody trend has become both a hobby and mental health relief for young consumers. (Modern Retail)
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