NEW GEN Z 101: Unlock & Outlast Microtrends

No Place Like Home Trend Report

Aug 06 2020

While Gen Z and Millennials have long had homebody tendencies, some have wondered if being forced to stay in would alter their feelings towards the home. But YPulse research has found the opposite: With the home becoming a shelter from the storm more than ever, young people are focusing on making their current spaces more comfortable and comforting. This trend report dives into Gen Z and Millennials’ relationship with  their homes now and in the future, exploring how they view their current spaces, what they ultimately want out of their homes, the purchases they’re making to make it all a reality, and more.

You might also like...

Western Europe
3 Things Brands Should Know About Young Europeans’ Fitness Routines
We know that health and fitness are important to Gen Z and Millennials. But after t...
North America
5 Fashion Trends Expected to Take Off With Gen Z & Millennials
From dopamine dressing to dystopia-core, these are the fashion trends and aesthetics ...
Western Europe
WE Nightlife & Drinking Report
After nearly two years of being forced to stay inside, many young Europeans still prefe...