No Place Like Home Trend Report

An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.

While Gen Z and Millennials have long had homebody tendencies, some have wondered if being forced to stay in would alter their feelings towards the home. But YPulse research has found the opposite: With the home becoming a shelter from the storm more than ever, young people are focusing on making their current spaces more comfortable and comforting. This trend report dives into Gen Z and Millennials’ relationship with  their homes now and in the future, exploring how they view their current spaces, what they ultimately want out of their homes, the purchases they’re making to make it all a reality, and more.

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