Cheetos is teaming up with Bad Bunny for an exclusive Adidas fashion collection. Featuring a loose-fitted bright orange cheetah tracksuit and two cheetah jersey-like tops, the Cheetos and Bad Bunny fashion drop is an extension of the brand’s Deja tu Huella “leave your mark” campaign that launched last year. To score exclusive access, fans can visit the Cheetle iD site to enter—but they must have cheeto dust on their fingers to pass (it’s equally gross as it is genius). The first 100 fans to pass will get the first grabs at the collection, otherwise fans can wait until August 6 to purchase. A DejatuHuella TikTok hashtag challenge is also kicking off ahead of back-to-school season, asking users to show how they’re “leaving their mark” on their community. Ten student winners will be awarded $50,000 to be put toward their education. Food and bev merch is becoming a marketing mainstay for reaching young people, and Cheetos’ latest Bad Bunny collab is one of many putting a new spin on the trend this summer (hi Panera and Vizzy swimwear). (AdAge)
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