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Gilly Hicks is getting a gender-inclusive makeover.

Jul 19 2021

Gilly Hicks is getting a gender-inclusive makeover. The Abercrombie & Fitch-owned lingerie brand is one of the latest youth labels to embrace a gender-neutral future. While the label was formerly female-focused, Gilly Hicks’ new assortment of underwear, loungewear, and activewear is made for “everyone’s styles, regardless of gender identity.” A Future Stretch fabric made up of 88% viscose, 9% elastane, 3% nylon makes up its redesigned underwear line, and will achieve “80% vertical and horizontal stretch” to ensure every wearer has a comfortable fit. After long existing inside Hollister stores, the label is getting its first standalone store near Abercrombie & Fitch’s headquarters in Ohio and will be organized by fabric and occasion versus gender. A renewed focus on wellness and mental health is also part of the brand’s refresh, and Gilly Hicks is giving away $100,000 to “help customers find their happy place” via a giveaway on the brand’s Instagram page through July 31. YPulse’s Gender Blur trend data shows that 64% of young people say considering if a brand represents all genders equally is important when choosing products to buy, and more Gilly Hicks is just one brand putting gender inclusivity a priority. (Sourcing Journal)