An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.
Gender stereotypes are being broken and “masculinity” / “femininity” as they were once known are changing—and Gen Z and Millennials are fueling the shift. They’re remixing what it means to be male and female, trying gender on as styles that can be taken off at any time, and ushering in an era of openness to fluidity. But—are culture, media, and brands up to date with the way Gen Z and Millennials are thinking about gender? YPulse’s Gender Blur Trend Report digs into these generations’ views on gender, existing in the blur between binaries, and how brands can adapt to Gen Z and Millennials’ gender fluid future.
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Report length: 33 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded May 2021
Additional survey content for Pro users: Statements on what it means to be a man and woman in today’s society, statements on where society/culture stands on gender today, statements on feminism, and what they’ve pressured to do because of their gender.