Snapchat is a major platform for sports fandoms. Yes, young people do in fact watch sports, and YPulse’s Scouting Next Gen Sports Fans trend data shows that 63% of 13-39-year-olds consider themselves a fan. According to a new study by Alter Agents on behalf of Snap Inc., Snapchatters watch 28 hours of sports per week, 46% of users started watching a new sport during the pandemic, and 86% are ready to go back to games (compared to 35% and 72% of non-users, respectively). The platform also notes that there are 90 million sports fans in North America on Snapchat alone, with 87 million watching sports content each month. Data from GlobalWebIndex highlights how much more engaged Snapchatters are when it comes to sports: 31% bet on sports while watching live, versus 20% of non-users. Snapchat is a platform brands have been tapping to innovate their engagement with young people, and notes, “It will be a sports year to remember, and it will be captured, shared, celebrated, and consumed on Snapchat.” (Adweek)
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