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TikTokers are making their own beer posters, and it’s the perfect example of why brands shouldn’t sleep on the platform.

Jul 02 2021

TikTokers are making their own beer posters, and it’s the perfect example of why brands shouldn’t sleep on the platform. A new trend emerging on one of Gen Z’s favorite platforms is the recreation of vintage beer posters. Users are editing images to create their own personalized—and extremely funny—ads for beer brands like Corona, Anheuser-Busch, and Molson Coors. #BeerPoster currently has more than 400 million views on the app, and the trend has since expanded to users recreating drink ads for Starbucks and Monster Energy. While beer brands can’t exactly engage with young people on TikTok since alcohol marketing is banned on the app, the trend signals a much bigger opportunity for them to turn on their social listening and acknowledge the consumer habits happening through the trend. And for non-alcohol brands, the opportunity is even bigger to step in and engage with the trend while “getting so much free market research, as Gen Zers show [brands] how they want their advertising to be portrayed,” according to strategy director at Siegel + Gale. Not every viral moment calls for engagement from brands, but with entertaining content being one of the top types of brand ads TikTokers prefer to see, #BeerPoster is one of many trends brands should know about. (Adweek)