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OnlyFans is becoming a place for brands—not just NSFW content.

Jul 02 2021

OnlyFans is becoming a place for brands—not just NSFW content. From food to fashion, brands are making their way to OnlyFans, and the platform is taking note of its mainstream appeal as it looks to expand past its risqué roots. Just last month, OnlyFans announced its seeking outside capital at a $1 billion valuation, and the platform is quickly becoming a place where creators of all backgrounds can build authentic communities and get paid for their content. Gabi Mrugala (GroovyGabs) originally went to OnlyFans to build an audience around her self-help wellness content, noting that she enjoys the platform more than other social sites because users don’t have to put on a “face” or act a certain way to be supported. Last December, the platform launched “OF.TV” to offer more lifestyle content, and Mrugula, along with one other user who operates under the name BodyPosiStylist, were recruited to post on “OF.TV” for free in exchange for a promotion of her account (the deal ended up giving the two women significantly more exposure on the site). It’s clear OnlyFans is dedicated to growing beyond its NSFW image, and brands who want to connect with young consumers should keep their eye on the platform. (Glossy)