BeatBox is tapping TikTok’s Nathan Apodaca for a “Cranberry Dreams” drink. Nathan Apodaca, a.k.a. @420doggface208 on TikTok, stole the internet’s heart last year after a video of him skateboarding while listening to Fleetwood Mac’s “Dreams” and drinking cranberry juice went massively viral. Ocean Spray, Nissan, and even Mick Fleetwood have shown their love for Apodaca, and now BeatBox Beverages is nodding to his viral success with a Cranberry Dreams drink debuting next week. Apodaca has been intricately involved in the development of BeatBox’s Cranberry Dreams—the packaging even features his tattoo—and as the brand notes: “this isn’t a one-off pay-to-play kind of thing…Nate is really a partner in this product….this is an ongoing flavor he’s going to be tied to.” The internet’s obsession with cranberry juice-drinking, Fleetwood Mac-listening, skating Nathan Apodaca is real, and the new collab signals a wave of how viral trends can spawn not just marketing but new products for brands. (Adweek)
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