Victoria’s Secret is (finally) redefining its idea of “sexy.”

Victoria’s Secret is (finally) redefining its idea of “sexy.” Since its founding in 1977, Victoria’s Secret’s idea of attractiveness has, by their own admission, been defined from a man’s POV: thin, Barbie-like body measurements, free of blemishes and cellulite, and void of the experiences women face—like motherhood. Now, the brand is addressing where they’ve gotten representation wrong and attempting what’s being considered “the most extreme attempt at a brand turnaround.” Perhaps the biggest change: They’re saying goodbye to the trademarked Angels and introducing the “VS Collective,” a group made up of powerful women leaders including Megan Rapinoe, Eileen Gu, Paloma Elsesser, and Priyanka Chopra Jonas. With more inclusive lingerie brands like Lively and American Eagle’s Aerie having already incorporated body positivity into their core, the brand may be behind, but their willingness to admit past mistakes could earn them a lot of credit with Gen Z and Millennials. (NYT)