Amazon has launched an “Internet Famous” product collection devoted to the items going viral on TikTok. The video app has become known for boosting the sales of products featured by users, like The Ordinary’s Peeling Solution, “TikTok leggings,” or the Dash waffle maker to name just a few. Now, Amazon is finally cashing in on its products’ virality with a new product collection: “Internet Famous: The Latest to Go Viral,” featuring (you guessed it) products discovered on TikTok. While the platform isn’t calling out TikTok specifically, it’s clear these products (carpet cleaners, foot peel masks, you name it) are being pulled straight from what people are talking about on the app. In January and February, “TikTok leggings” was one of the top searches on Amazon, and YPulse’s latest social media monitor data shows that 54% of users have posted something they bought on social media in the past month, and Amazon clearly isn’t mad about it’s organic success on the app. (Modern Retail)
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