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Klarna’s “buy now, pay later” model is coming to even more stores.

May 24 2021

Klarna’s “buy now, pay later” model is coming to even more stores. YPulse’s retail shopping research predicted that “buy now, pay later” models would become more popular as young consumers make up for a hard financial year. Now, Klarna’s “Pay in 4” service is coming to Authentic Brand Group’s (ABG) stores including Juicy Couture, Sports Illustrated, Nine West, Marilyn Monroe, and Shaquille O’Neal. The service is also rolling out to ABG’s more than 30 ecommerce sites where shoppers will have the option to pay for their purchase in four interest-free installments with Klarna. With Gen Z less likely to own and use a credit card, ABG notes how the “buy now, pay later” model supports young shoppers’ financial interests by allowing them to pay in portions rather than incurring one large cost upfront. As more brands introduce credit card-like payment systems (minus the actual credit card part, of course), Gen Z and Millennials may feel more confident in making big financial purchases like buying a car or a home in their future. (Forbes)