Kraft is launching exclusive Space Jam “Space Jammies” and new noodle shapes in honor of the ‘90s film reboot. To prep for both the in-theaters and SVOD premiere of Space Jam: A New Legacy, Warner Bros. Pictures and Kraft Mac & Cheese are creating the coziest at-home movie watching outfit, a.k.a. Space Jammies, and the perfect Looney Tunes-shaped cheesy noodles to eat while wearing them. YPulse has been tracking the popularity of (weird) branded products, and Kraft’s Space Jammies and fresh noodle shapes are bringing back young consumers’ nostalgia for the ‘90s film in more ways than one. Kraft isn’t the only one planning Space Jam activations: Over 200 brands reportedly have branded merch tied to the movie. (AdAge, WWD)
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