NEW GEN Z 101: Unlock & Outlast Microtrends

Supergreat and Newness are driving the beauty livestreaming app space. 

Apr 14 2021

Supergreat and Newness are driving the beauty livestreaming app space. As livestream shopping picks up with young shoppers, apps like Supergreat and Newness have been “especially adept” at adopting the concept to connect their users with brands. Supergreat is a short-form video app that lets content creators review beauty products. According to the company, they have “attracted a community of passionate Gen Z and young Millennial users” who have created more than 200K 60-second videos on approximately 35K products. In 2020, they experienced a 300% growth year-over-year, with users spending more than 30% on the platform each day since the launch of their Live feature in July where they have partnered with brands like LoveSeen, Bomba Curls, Supergoop, Starface, People of Color, Wldkat, Glow Recipe, and Wander Beauty. Meanwhile, Newness has hosted livestream events with brands like Tatcha—resulting in a 10.6% sales conversion rate on their DTC site. (Glossy)