Snapchat is launching a new back-to-school resource for brands. Following a big year, Snapchat is tapping into the educational space with a new resource to help brands strategize how to reach students “and maximize sales ahead of the academic year.” The company’s “Back to School” resource center will provide a range of insights into platform usage, rising trends, and case studies that will help shape brands’ approaches. According to Snap data, 85% of Snapchat users use the app for back-to-school shopping, while students on the platform directly influence 82% of their parents’ back-to-school purchases. (Social Media Today)
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