Gender neutral is becoming a “top marker mover” in the fashion world. YPulse has long said that Gen Z and Millennials are genreless generations, and found that half say they like fashions that can be worn by either guys or girls. Now, a Bigeye report shows 50% of Gen Z and 56% of Millennials agree that traditional gender roles and binary labels are outdated. Brands are starting to lean into more gender fluid marketing, and Signal Analytics reported that consumer discussions around “gender-neutral” and “unisex clothing” have increased by 115% over the last year. Separately, global marketing firm Kenshoo reports the number of consumer reviews mentioning the words “gender neutral” and “unisex” have increased 42.5% year-on-year, and on Instagram conversations around the topic have increased a reported 682% year-on-year. (Sourcing Journal)
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