It’s getting harder and harder to pin down the tastes of Millennials and teens. Take music. Where young consumers of previous generations might have felt most passionate about a single genre, today playlists are stacked with multiple genres, and 60% say they don’t primarily listen to one genre. But it’s not just about music. From...
- Report
- Trend
- Report
- Trend
North America
YPulse Trend Report: Genreless Generation