Gen Z and Millennial research, trends, and insights
It’s getting harder and harder to pin down the tastes of Millennials and teens. Take music. Where young consumers of previous generations might have felt most passionate about a single genre, today playlists are stacked with multiple genres, and 60% say they don’t primarily listen to one genre. But it’s not just about music. From fashion to identity and sexuality, young consumers today are not as interested in being labeled or falling into preexisting buckets. This is a genreless generation, more comfortable with blending and bending categories, and celebrating new combinations than ever before.