NEW GEN Z 101: Unlock & Outlast Microtrends

Remember Sillybandz? They’re being relaunched by TikTok collective Sway House. 

Feb 12 2021

Remember Sillybandz? They’re being relaunched by TikTok collective Sway House. The 2000s are back in full swing, and Sillybandz are the latest product to make a comeback. Especially popular during the 2010s, the bracelets typically came in packs of 24 and were sold according to different themes like animals, holidays, or celebrities like the Kardashians and Justin Bieber—and when they weren’t being worn on the wrist, they reverted to their original shapes. TikTok content creator collective Sway House (a.k.a Sway LA) are investing and planning a relaunch of the well-known silicone rubber bracelets, as Gen Z continues their obsession with all things Y2K-era. (Tubefilter)