Meanwhile, Roblox just raised millions of dollars from Warner Music Group as they try to become the space for young listeners to discover new music. The gaming platform announced that it raised $520 million in a new round of funding from groups like Warner Music Group, who reportedly contributed an eight-figure investment—bumping Roblox’s value to $29.5 billion. Previously, Warner Music Group partnered with the platform to host a launch party for pop star Ava Max. Meanwhile, their first virtual concert with Lil Nas X racked up 33 million views as the platform tries to become one the top of the premier destinations for not only gaming, but virtual experiences and music discovery. Millennial parents tell us that Roblox is one of the top gaming platforms their kids visit on a weekly basis. (THR, Marketplace)
