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Livestreaming will be even bigger and bolder in 2021. 

Dec 29 2020

Livestreaming will be even bigger and bolder in 2021. Retail livestreaming and social shopping took over China, and only began to expand in Europe and the U.S. this year, but it’s expected to expand even more in the upcoming new year as more brands ramp up their partnerships with platforms like TikTok and Instagram. Meanwhile, even though in-person shows are expected to resume at some point in 2021, the entertainment industry is banking on the “paid-livestream model” to stick around. Bands like Misterwives, AJR, and BTS are planning on hosting even “bigger, bolder” state-of-the-art virtual concerts and experiences to keep their fans entertained and engaged. (AdweekMTV News)