Juicy Couture is back and they don’t just want to sell clothes—they want to sell a lifestyle. Known for their velour tracksuits (which have been resurrected Kim Kardashian), the apparel brand that was super hot during the 2000s relaunched their ecommerce site last month, featuring new styles and “an improved user experience.” While the brand was popular with Millennials in the Y2K era, they’re now hoping to reach Gen Z. During the relaunch, they’ve centered their paid marketing on Instagram and TikTok, but are also staying on Facebook to reach the “legacy customer.” They also have an advantage now relaunching during the pandemic: Young shoppers have been fueling the loungewear and athleisure industry. (Glossy)
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