| CBS and Nickelodeon are airing a kid-focused NFL playoff game. CBS got the rights to two wild-card NFL playoff games, and one of them will get a “Nickelodeon simulcast” featuring SpongeBob SquarePants, players being covered with digital slime after touchdowns, and live commentary from the cast of All That. Nickelodeon will also air a half hour segment “The SpongeBob SportsPants Countdown Special” before the game, which will be hosted by a Denver Broncos player and feature SpongeBob’s best sports highlights. According to CBS, the NFL loved the idea since they are already trying “to reach a younger and more diverse demographic.” (ESPN, Sportsnet) |
