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From Frank Sinatra to Whitney Houston, accounts for dead celebrities are all over TikTok. 

Dec 09 2020

From Frank Sinatra to Whitney Houston, accounts for dead celebrities are all over TikTok. It’s been years since celebrated music legends like Frank Sinatra, John Lennon, Whitney Houston, and Prince have passed—so what are they doing with official TikTok accounts? Many estates and record labels are creating profiles for deceased celebs to promote their music. For example, Capitol Records launched a new channel for Sinatra in October, allowing young users to use sound clips from his original music in their videos. The somewhat odd trend is just another example of the app’s major influence on young consumers’ music listening—and music marketing as a result.  (Tubefilter)