More fashion brands are dressing up Snapchat’s Bitmoji. The platform has secured a string of high profile partnerships for Bitmoji with fashion brands like Ralph Lauren and Nike’s Jordan Brand. Now, the company is rolling out a third partnership with Levi’s, which includes a collection that users can use to virtually dress their Bitmoji avatars, along with the option to buy the real life products for themselves. While Snapchat was previously lagging in revenue compared to other social apps, brands have been tapping Snapchat during their year of massive growth, and YPulse data shows that the majority of Gen Z teens are on the app.
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