Gen Z and Millennials are spending their time on different platforms—and the ways to engage them there are constantly growing. But that also means that brands need to be more creative to reach them. While young consumers are open to shopping and advertising on social media, they have high standards for the brands they choose to follow or interact with. They expect to be entertained. This report dives into the ins and outs of reaching young consumers on social platforms today, including the spaces they’re using now, their expectations of social marketing, and how their views are being turned into purchases.

What’s in The Tables:

Brand interaction on social media

Social media advertising

Brands and social causes on social media

Social media monitor