Gen Z and Millennials are spending their time on different platforms—and the ways to engage them there are constantly growing. But that also means that brands need to be more creative to reach them. While young consumers are open to shopping and advertising on social media, they have high standards for the brands they choose to follow or interact with. They expect to be entertained.

This report dives into the ins and outs of reaching young consumers on social platforms today, including the spaces they’re using now, their expectations of social marketing, and how their views are being turned into purchases.

Download the full report for insights on:

• How young people are interacting with brands on social media, and what’s changing
• The social content that gets their attention, and what makes them unfollow
• The top social platforms that Gen Z and Millennials are on now
• How social shopping is accelerating, and what platforms they’re most willing to shop on

Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded July 2020

Additional survey content for Pro users: attitudes towards ads on social media, how brands should speak to causes and issues on social platforms, social media feature use, types of info consumed on social, feelings on a TikTok ban