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Wrangler teamed up with Rick and Morty for a new clothing line. Adult Swim’s Rick and Morty is a favorite show of young viewers—and brands from Pringles to McDonald’s have jumped at teaming up with the “cult hit.” Now, Wrangler is releasing a Rick and Morty clothing line which features a denim jacket, t-shirts, and of course, jeans. The VP of global brand marketing at Wrangler said the idea of collaborating with the network came about after the brand was “mentioned organically” in the fourth season finale as a sponsor for the fictional NX-5 Planet Remover, which can blow up planets, but “cannot destroy Wrangler jeans.” Meanwhile, Adult Swim also teamed up with Miracle Seltzer for a limited edition Pickle Rick Seltzer. (Adweek, Ad Age, Marketing Dive) |
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