At-home beauty tech is booming during the pandemic. Pre-COVID, the at-home beauty tech sector was “already primed for growth” globally. But the pandemic has accelerated it, boosting “enthusiasm of Gen Z consumers.” L’Oréal’s AI-powered at-home system Perso, which debuted at CES 2020, is “expected to perform well upon release next year,” while Foreo’s Luna cleansing device range has reemerged as “a product with mass market appeal.” Some beauty companies like Réduit have been incorporating inclusivity and sustainability with their skin and hair tech devices. The global beauty devices market was valued at $39.1 billion in 2018 by Vynz Research and it is predicted to grow to $107.2 billion by 2024. (Vogue Business)
