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L’Oréal is launching a virtual makeup line for social media and video calls. 

Nov 09 2020

L’Oréal is launching a virtual makeup line for social media and video calls. We told you about how the pandemic has changed young females’ relationship with makeup, and that over two in five say they’ve used filters to make themselves look better on video or on social media during quarantine. Now, L’Oreal Paris is  debuting their first line of virtual makeup for social media. The “Signature Faces” AR filters will be available on Instagram, Snapchat, Snap Camera, and Google Duo. The integration with the Snap Camera will allow users to wear it during video calls on Google Hangouts, Google Meet, Houseparty, Microsoft Teams, Skype, Twitch, and Zoom. (Mobile Marketer)