Apartment Therapy and The Kitchn are hosting a Thanksgiving Food Fest on Instagram. As virtual events continue to be popular, Apartment Therapy’s sister site Kitchn is hosting its first virtual Thanksgiving Food Fest on Instagram next week to give its viewers “interactive social segments focused on Thanksgiving traditions, recipes, and cooking demos”—led by the site’s editors, notable cooks, and bakers. While November usually generates 90% more traffic than the rest of the year for Apartment Therapy Media, they reported a 98% spike in traffic tied to holiday content this year compared to last year, a clear indication of “an appetite for…holiday content.” YPulse’s Thanksgiving and Winter Holiday Plans report found that 51% of 13-39-year-olds want help from brands on how to have virtual holiday celebrations this year. (Adweek)
