Thanks to memes, Home Depot’s 12-ft. skeleton became the “most sought-out decorative pieces” of the year. According to analytics firm Talkwalker, the giant skeleton has had more than 155,000 mentions across social media, and has received 1.2 million engagements, mostly thanks to tweets about the product that went viral, with the majority of the posts from women. Payment companies like CashApp, Venmo, PayPal, or GoFundMe are “frequently mentioned” along with the skeleton in order to crowdfund purchases for the $299 item. The biggest takeaway from the skeleton’s viral fame is that if a product is going to make for “incredible pictures,” it is going to do well on the internet. (Another takeaway from YPulse: people want to go above and beyond for the holidays at home this year.) (Adweek)
