Foot Locker is turning their stores into voter registration sites for Gen Z. As brands continue to rally young people to the polls, Foot Locker is teaming up with Rock the Vote and transforming their Champ Sports, Footaction, and Eastbay stores into registration sites for first-time voters. This week, and on National Voter Registration Day, visitors can come in and check their voter registration or sign up for election reminders through a digital hub. YPulse’s Not Waiting For the World to Change trend report found that 75% of 13-39-year-olds like when brands encourage shoppers to vote. (Footwear News)
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