Lego sales are surging during the pandemic. Our Playtime trend report found that Lego is a favorite among Millennials, and Millennial parents. And according to the toy company, their sales jumped 14% during the first half of 2020 compared to last year, last year, which led to their operating profit rising 11% to $622 million. Throughout the pandemic, families and young consumers have been finding ways to keep themselves entertained, which is boosting the board game, puzzles, and video games industry, and popular titles like Animal Crossing. (CNN)
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