Kids’ most wanted products for the holidays include surprise, screen free, and movie franchise toys. Pre-pandemic, we told you about the toy trends that were expected to take off this year. And according to Walmart’s newly released annual “Top Rated by Kids Toy List” (which lists 36 toys that have been tested and selected by kids themselves), interactive play, educational toys, screen-free indoor entertainment, and energy-burning outdoor activities are among the trends. Toys from popular movie franchises like Star Wars and Frozen 2 made the list, and brands like LEGO ranked high as well. Due to COVID, kids will be able to play and test toys virtually through Walmart’s Wonder Lab site, which was created in partnership with Eko. (USA Today, Kidscreen)
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