NEW GEN Z 101: Unlock & Outlast Microtrends

Playtime Trend Report

Mar 04 2020

Millennials have grown up, but they’re bringing playtime with them. While the toy industry has been going through shake ups, Millennial grownups are spending hundreds of dollars each year on comic books, board games, superhero figures, and fandom merch—for themselves. The toy industry is also evolving to meet the demands of Millennial parents and their value-based standards for their children’s playtime. This trend report dives into what playtime looks like today, for both grownup kids and the next generation, and the opportunities it’s creating for brands across industries.

You might also like...

Western Europe
WE Fits For The Feed Trend Report
Social media has fundamentally changed the fashion industry as young Europeans use thei...
North America
Gen Alpha is Already Influencing Their Parents’ Shopping Decisions
We asked Millennial parents what influences what they purchase for their kids and f...
North America
TikTokers are Slapping Each Other with Tortillas on The Viral List
TL;DR: The tortilla challenge is the latest trend taking over TikTok and i...