Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Playtime Trend Report

Download the full report for further insights

Millennials have grown up, but they’re bringing playtime with them. While the toy industry has been going through shake ups, Millennial grownups are spending hundreds of dollars each year on comic books, board games, superhero figures, and fandom merch—for themselves. The toy industry is also evolving to meet the demands of Millennial parents and their value-based standards for their children’s playtime. This trend report dives into what playtime looks like today, for both grownup kids and the next generation, and the opportunities it’s creating for brands across industries.

Recent years' reports on this topic

Download content
North America