Ralph Lauren launched a clothing collection on Snap’s Bitmoji. As young shoppers create retail’s new reality, the fashion company and Snap have teamed up for a “first-of-its kind” long-term partnership to create digital clothing pieces to be “worn” on Bitmoji, and for users to purchase online and in real life. The collection features twelve pieces that include a rugby shirt, racing jacket, and double-breasted navy blazer. To see what the outfit looks like on their avatars, users can use 3D Bitmoji Lenses. The dressed up avatar will appear throughout Snapchat on the chat function, games, Snap Map, and of course, Bitmoji Stories. (Vogue Business, Hypebeast)
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