Jose Cuervo is teaching Millennials how to make margaritas live on YouTube. At-home bartending has been a major trend on social media during quarantines, and to reach young drinkers, Jose Cuero is leaning into the livestreaming trend with a new weekly series. “Who’s Making Margs?” will broadcast on the tequila brand’s YouTube channel and each episode will star a different influencer or celebrity, like Lil Dicky from FX’s Dave, who will show viewers how to make their favorite margarita recipe. (Marketing Dive)
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