Tatcha is marketing their new cleanser in Animal Crossing. The beauty brand just launched their new creamy face cleanser The Rice Wash, and to let young consumers “try” the new product, they created “Tatchaland,” a virtual island in the popular video game. The island was designed in collaboration with influencer Claire Marshall to channel Kyoto, Japan. Gamers can dress their avatars into Tatcha branded hoodies and robes, and virtually experience Japanese wellness rituals like visiting onsen spas and tea houses, meditate in a bamboo forest, visit rice paddies to learn about the cleanser’s inspiration, or “hangout” with the brand’s founder Vicky Tsai. To win a free travel-sized The Rice Wash in real life, players can participate in a scavenger hunt within the game. (The Cut)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
