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Chipotle is debuting a “responsibly sourced” clothing line dyed with “recycled avocados.” 

Aug 05 2020

Chipotle is debuting a “responsibly sourced” clothing line dyed with “recycled avocados.” With “Chipotle Goods,” the fast casual chain is getting into the sustainable apparel game by making clothes and accessories from organic cotton and dyed with “upcycled avocado pits” from its restaurants. All profits from the collection will go toward organizations that are focused on making fashion or farming more sustainable. They’ll also be launching a pop up shop on resale site Depop, hosted by influencers Avani Gregg, Natalie Mariduena, SpencerX, and DevonOnDeck. Members of Chipotle’s Rewards program will be the first to access the collection. (Marketing Dive, WWD)