Gen Z is spending hundreds of dollars on “beat-up” vintage clothes on Instagram. The vintage and resale market on Instagram is hot right now—and it’s run by teens. Accounts like @AgedMatter, @AgedThreads, and @FromThePast are filled with old “distressed” clothing and have accumulated thousands of followers, while hashtags like #vintagecarhartt pull up thousands of posts. Users will post items and when an interested buyer DMs them, the sale is completed off the app on money transfer services like PayPal. Plenty of these young vintage vendors operate as a “gray market” and shun the selling tools the platform has recently rolled out to execute the sales themselves. (WSJ)
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