Snapchat is adding a TikTok-esque music feature. Amid the TikTok ban drama, Snapchat is the latest social network to copy the rival app by replicating its most popular feature, a robust library of music to use in videos. Soon, Snapchat users will be able to add music to their videos from “a catalog of music” featuring emerging and established artists. So far, Snap has secured licensing deals with Warner Music Group, Universal Music Publishing Group, and Merlin. While there won’t be a feed full of videos set to music or the ability to see other videos featuring the same song as there is on TikTok, the brand emphasized that it is designed for sharing music with their “real friends.” (Variety, The Verge)
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