Old Navy’s latest campaign features young activists fighting for equality. To celebrate its commitment to equality and inclusivity, the apparel brand has launched “We are We,” a campaign that features five young activists. The spot will be narrated by Marley Dias, who founded #100BlackGirlBooks, and Ja’Mal Green, Sara Mora, Dawn Bozeman, and Sharene Wood are the other activists being featured. Along with the commercial, the brand will use its own social channels to amplify the voices of its “activist heroes.” YPulse found that 51% of 16-34-year-olds think brands can support Black Lives Matter by amplifying Black leaders and creators. (Campaign US, MediaPost)
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