Amazon’s new livestreaming feature for influencers could be the “modern-day version of QVC.” As live content continues to thrive during the pandemic, the ecommerce giant is adding livestreaming to its existing Amazon Influencer Program, which lets influencers earn money by directing fans to their favorite Amazon products via posts on Facebook, Twitter, Instagram, and YouTube. The new Amazon Live tool will stream fashion, beauty, cooking, and fitness influencers directly on Amazon’s shopping site, as a carousel guides consumers to purchase the items featured in the video. As influencers grow their fan base, they’ll be able to rise through levels like “Rising Star,” “Insider,” or “A-List.” Mirror & Thread, Beauty by Carla, The Deal Guy, and BrickinNick are some of the first influencers to beta test the feature. (TechCrunch)
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