Young consumers are embracing at-home movie releases. The surge in on-demand and streaming viewership could lead to “lasting changes in distribution models,” and young audiences are driving the trend. According to Hub Entertainment Research, 63% of 18-34-year-olds would definitely or probably pay to stream a movie being released in theaters at the same time, compared to just 12% of those over 35-years-old, and more than half would pay up to $50 to stream it. Lockdown has certainly helped the industry: U.S. consumer spending on VOD was up nearly 20% during the first half of the year compared to 2019, while spending on subscription VOD increased 27%. YPulse’s After Corona trend report found that 31% of 13-39-year-olds are interested in paying to watch movies at home instead of theaters even after quarantines lift. (THR, Hub Entertainment Research)
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