What makes a movie or show a streaming hit? To “prove a show’s worth in the age of streaming” Parrot Analytics has come up with a metric that not only counts viewers, but “calculates their enthusiasm” for shows on platforms like Netflix, Hulu, and HBO Max. From there, the firm can usually anticipate how many subscribers a show is likely to attract. They also track “demand expressions”—a “twitchy metric” that factors in Google search terms for a TV series or film, as well as Facebook likes, pirated downloads, and Wikipedia traffic to “determine its popularity.” Netflix’s fantasy series The Witcher, for example, generated “57 times the average demand for all shows” during the first few months of the year, making it one of the platform’s biggest hits. HBO’s Game of Thrones, Netflix’s 13 Reasons Why, and CW’s The 100 (streaming on Netflix) are among the top most popular shows, according to the firm. (NYTimes)
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